About KRX Aesthetics AU

KRX Aesthetics AU is a results-driven skincare brand known for professional-grade treatments, used both by individual consumers and skincare clinics across Australia. With a growing reputation in the aesthetics space, the brand needed a more sophisticated eCommerce setup that could support its dual audience—retail customers and wholesale stockists—while providing the tools to scale through automation and data-driven marketing.

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Challenges

When KRX Aesthetics AU partnered with DigitalPod, they faced several barriers to growth:

• A basic Shopify store with limited design flexibility and user flow
• No segmentation between retail and wholesale customers
• Minimal analytics or event tracking, making campaign optimisation difficult
• No email/SMS automation to nurture customer relationships
• Manual processes for stockist ordering and bulk fulfilment
• Low visibility across paid marketing channels due to poor product integration

They needed a robust eCommerce ecosystem that could serve both sides of the business while supporting long-term digital growth.

Approach

Our approach was to rebuild KRX Aesthetics AU digital infrastructure from the ground up—starting with the website experience and ending with a marketing engine capable of attracting, converting, and retaining customers.

We focused on four core pillars:

• Scalable website design for two distinct customer journeys
• Conversion and behaviour tracking across platforms
• Email & SMS automations to boost lifecycle value
• Backend systems for wholesale stockist ordering

Strategy

1. Website Redesign for Trust & Usability
We designed and developed a custom Shopify store that elegantly supports both retail customers and wholesale stockists. Retail visitors enjoy a clean, conversion-optimised UX, while verified stockists have a separate login area with access to bulk pricing, larger order volumes, and tailored information.

2. Conversion Tracking & Analytics Setup
We implemented a full analytics stack, including:

• Google Analytics with eCommerce tracking
• Meta Pixel with custom events (add to cart, initiate checkout, purchase)
• Google Tag Manager for scalable tag implementation
  This ensured that KRX had full visibility over user behaviour and purchase paths across channels.

3. Lifecycle Marketing Automation
Using Klaviyo, we built automated flows to increase revenue and retention:

• Welcome Series for new subscribers
• Abandoned Cart Recovery
• Post-Purchase Product Education
• Reorder Reminders and Winback Campaigns
  We also layered in SMS automations to increase open and click-through rates at key lifecycle moments.

4. Meta Integration & Paid Ads Enablement
We synced the Shopify product catalogue with Meta, enabling dynamic product ads and Instagram Shopping functionality. This allowed seamless browsing-to-checkout experiences via social platforms and laid the foundation for full-funnel Meta advertising.

5. Stockist Ordering System
To streamline wholesale operations, we developed a custom stockist portal within Shopify. Verified users can log in, view wholesale-only products, and place large orders with tailored checkout options. This removed friction, saved admin time, and created a smooth B2B experience parallel to the retail store.

Outcomes

Within weeks of launch, KRX Aesthetics experienced a more powerful and efficient digital operation:

• 3.2x Increase in Monthly Revenue driven by email, social, and website improvements
• 51% Reduction in Cart Abandonment via automation and remarketing
• 83% of Stockist Orders Now Placed Online through the new wholesale portal
• Full Attribution Clarity, enabling smarter ad spend and customer journey analysis
• Higher Repeat Purchase Rate thanks to lifecycle automation flows

KRX Aesthetics now operates a fully integrated eCommerce ecosystem that converts first-time buyers, retains loyal customers, and scales wholesale operations—all from a single, efficient platform.